A recent Crain’s Chicago article suggests that business refine their website strategy for 2012. One continuing trend on the web for 2012 is relationship building – creating a relevant conversation about your brand online. How can you maximize your website, social media tools and/or LinkedIn to get people interested and talking about what you do? What is appropriate for your business and what is relevant for your clients? In addition to creating a strategy for networking online, there are more straightforward updates that need tended to. If you’ve been neglecting your website, consider a site refresh. If your website is managed through a content management system like WordPress, Joomla or Drupal your updates should be a breeze. Here are some additional considerations:

> How can you maximize your site, social media channels and LinkedIn to start conversations about your brand online?
> What is appropriate for your business and what is relevant for your clients?
> Is your website copy and imagery up to date? Does your content reflect keywords, tags and accurate descriptions of what you do?
> Are you using the free tool Google Analytics to track traffic?
> If you are using a Content Management System (CMS), is the CMS version up to date?
> How are users viewing your website? Is it optimized for mobile?
> If you have print materials to support your brand, are they in sync with the website?

Crain’s Chicago: What should your business resolutions be? An expert list.